2023 Jeep Wrangler vs 2023 Ford Bronco

The 2023 Jeep Wrangler represents the fourth-generation of the storied off-road SUV. This five-seater 4x4 vehicle has been a staple on North American roads for years, thanks to its utilitarian design, multitude of available models and adventure-ready capabilities. Largely devoid of a direct competitor for decades, the Wrangler now finds itself competing with its former rival, the Ford Bronco. Originally released in the late 1960s and produced up until the mid 1990s, the Bronco shares the Wrangler’s off-road ready appeal and box-like utilitarian design. With the Wrangler receiving a recent full model redesign and the Bronco’s revival into the market, it’s understandable that customers will cross-shop these two lifestyle SUVs. Continue reading below as our team of Jeep experts here at Fraser Durham Chrysler have compiled the key

Iconic Jeep Design

With its classic bodylines, iconic seven-slot grille and pronounced front & rear fenders, the 2023 Wrangler is unmistakably a Jeep product through and through. Available in both two- and four-door variants, as well as a new half-door design that pays homage to the 1960’s Jeeps of old, the 2023 Wrangler can be outfitted in a multitude of different ways. With its 13 available trim levels, multiple stylish wheel design & size options, and its handful of available open-top roof configurations, it’s hard to beat the factory-customizability of the 2023 Jeep Wrangler. Not to mention the hundreds of available Mopar® Accessories that are designed to precisely fit and function with the Wrangler, set your ride apart from everyone else on the road.

New Ford Bronco 

On the other hand, the 2023 Ford Bronco offers a similar off-road utilitarian design that certainly draws attention on the road thanks to its brand-new grille and headlight layout. The Bronco offers similar cargo space and passenger room compared to the Wrangler, but lacks the level of interior comfort in seat quality and amenities to truly make it a match for Jeep off-roading. 

The 2023 Jeep Wrangler boasts several cleverly engineered interior features and amenities that make Jeep ownership a breeze for weekend warriors and adventurers alike. Features like weather-resistant carpeting & a one-way floor drain that makes cleaning up that much easier, several ingenious storage compartments sprinkled throughout the cabin, and 60/40 split-folding rear seats all come standard on the Wrangler. Owners also have the ability to choose from a handful of available seat material options and equip their vehicle with comfort features like a heated & leather-wrapped steering wheel and one-touch power windows and speed-sensitive power door locks.

On the other hand, the Ford Bronco offers drivers a similar interior experience as the Wrangler with available features such as rubberized flooring with drain plugs, marine-grade mildew-resistant vinyl seats and rubber-sealed switch gear that protect from the elements. Both vehicles feature similar interior front seat dimensions, while the Bronco boasts a larger rear cargo capacity that’s achieved by sacrificing some of the rear seat passengers’ overall space,

Jeep Wrangler Engine Options

The 2023 Jeep Wrangler can be equipped with one of four available engines. The standard powertrain combination on most models is the brand’s venerable 3.6L Pentastar™ V6 engine, mated to a six-speed manual transmission. A mild-hybrid eTorque variant of this engine that’s paired exclusively with an 8-speed TorqueFlite® automatic transmission is also available. Both variants generate 285 horsepower and 260 lb-ft of torque.  

For Wrangler owners who are concerned about fuel efficiency, a 2.0L turbocharged four-cylinder engine that’s mated to a TorqueFlite® 8-speed automatic transmission is available on most models. Generating 270 horsepower and 295 lb-ft of torque, this peppy engine delivers a combined fuel economy rating of 10.8L/100km. 

On the other end of the spectrum, if your prerogative is to have the fastest Jeep Wrangler model available, then the Wrangler Rubicon 392 is the vehicle for you. Equipped with a supercharged 6.4L HEMI® V8, this large displacement engine generates 470 horsepower and 470 lb-ft of torque and can bring the Wrangler Rubicon 392 from 0 to 100km/h in under 4.6 seconds!

Ford Bronco Engine Options 

The 2023 Bronco can be equipped with one of three available EcoBoost engines that add to its off-road capabilities and efficient on-road performance. The 2.3-litre and 2.7-litre  powertrains can be paired with either 7-speed manual or a 10-speed automatic transmission, while the Bronco Raptor’s 3.0-litre engine is strictly mated to the 10-speed automatic transmission. These available engine options include:

• 2.3L EcoBoost Engine:
  300 horsepower & 325 lb-ft of torque, 3,500 lbs max towing capacity
• 2.7L EcoBoost Engine:
  330 horsepower & 415 lb-ft of torque, 3,500 lbs max towing capacity
• 3.0L EcoBoost V6 Engine :
  418 horsepower & 440 lb-ft of torque, 4,500 lbs max towing capacity

Jeep Wrangler

When it comes to technology, the 2023 Jeep Wrangler boasts several advanced technology features that enhance the overall vehicle ownership experience. Available features such as the 9-speaker Alpine® Premium Audio System with 12-channel amplifier and rear subwoofer, the upgraded 8.4-inch Uconnect® 4C NAV multimedia interface, and 4G Wi-Fi Hotspot make the vehicle experience more enjoyable for everyone on board. Standard technology and safety features include:

• 8-Speaker Audio System
• 7-inch Uconnect® 4 Multimedia Interface with Apple CarPlay & Android Auto
• SiriusXM Guardian Remote Vehicle Start 
• 3.5-inch In-Cluster Vehicle Information Display
• ParkView® Rear Back-Up Camera
• Electronic Stability Control (ESC)
• Hill Start Assist
• Traction Control
• Electronic Roll Mitigation
• Trailer Sway Control

Ford Bronco 

Similar to the Wrangler, depending on which model they opt for owners can equip their Bronco with a multitude available technology features, some of which include a 360-degree camera, a 10-speaker Bang & Olufsen Premium Audio system, 12-inch SYNC® 4 LCD capacitive touchscreen and a 12-inch LCD digital instrument cluster. The new Ford Bronco also come equipped with a handful of standard safety and technology features that include:

• 8-inch SYNC 4 Interface with Wireless Apple CarPlay & Android Auto
• Five Available GOAT Modes 
• 7-Speaker Audio System 
• Auto High-Beam Headlamps 
• Hill Descent Control 
• Rear View Camera 

Pricing

The 2023 Jeep Wrangler starts at an MSRP of $43,790* for the entry-level two-door Sport model, and can go all the way up to a starting MSRP of $112,140* for the HEMI® V8-powered Rubicon 392 model. Comparatively, the base model two-door Ford Bronco starts at an MSRP of $46,210* and maxes out with the range-topping Bronco Raptor model that has an MSRP of $108,565*.

Interested in getting behind the wheel of a 2023 Jeep Wrangler? Stop by our Oshawa, Ontario showroom at 799 Bloor Street West and speak with one of our Jeep experts about getting a tour of one of our Wrangler Sahara models. Fraser Durham Chrysler is your local Jeep, Chrysler, Dodge and Ram dealership, proudly serving the Oshawa, Ajax, Pickering and surrounding Durham region. Visit our dealership and browse through our wide range of new and used vehicles, bring your vehicle in for service or purchase genuine Mopar parts and accessories, all in one convenient location.